We face many challenges as a small business owners, too many of them to elaborate in this blog. One challenge that grabbed my attention recently is how customers normally feel “they’ll receive excellent packaged product and service from the larger and established branded business”. Professional service is not only limited to serving customers with a smile, it is more significantly about serving the customer with what they actually need, when do they need it and at times even when they really do not know if they need it.
One of the most systematic battlefields to mold war against large business is on the digital marketing platform. Mainly because of some of the best features that digital marketing services has to offer. When you plan digital marketing for your business, make sure there are no budgetary restrictions at the initial stage because this is completely different than traditional marketing which very often priorities budget over efficient and correct implementation.
Don’t take me wrong, each marketing effort generally requires a budget, however some of them requires more budget than others.
So here is the guide for every small and medium business owner to implement the strategy for digital marketing in 2016.
1- Consider That Mobile Is King
We are living in a century where there are more mobiles than people, with a total percentage of 138%, in addition over 85% of the total population search for information, products and services from a mobile device.
So what does this really mean for small and medium businesses in India? If you don’t have a website that is optimized for mobile consumers, you are critically fighting a war against Italy, Germany or USA, while your competitors enjoy the deface of the rest of countries.
It is important to realize that desktop and mobile visitors each have different intention while browsing your website. Once you have found this out, your next step is to find out how your site qualifies for business objectives that meet your consumer’s intentions. For example, simple website enquiry or a lead generation is often the main objective when on mobile. So is your small business website developed to push lead-generation before the site visitor scrolls down the web page?
2- Your Business Must be as Credible Online as it is Offline
All businesses regardless of their size should take every possible opportunity to showcase credibility cues to their consumers. This is even more essential online, when the customers are likely to be even more skeptical. The following are absolutely important to display your credibility:
– Register your small business with all Google channels
– List your contact details like landline number, physical address and operating hours
– Add Google maps location on Google and the main contact page of your website
– Add photos of the business
Is your business available on Google Maps? Try to Google your business or brand name to see what shows up. You may visit https://www.google.com/business to register and list your business.
3) Target Your Consumers by Behavior
The twenty first centaury customer’s demands personalized communications as well as products and services. This means when you plan your digital marketing strategy, you need to consider the following
– Location of your consumers
– Targeting of customers based on their interest, browsing and purchasing history
– Demographic group of your customers and their social circles
Facebook, Google, Twitter and LinkedIn offer amazing tools to scrutinize your targeted audience. Here is just one sample screenshot you can take a look if you are planning to run a paid ad campaign on Facebook.
Is your business ready to start harvesting the benefits of digital marketing? MAC Design Inc. a full service digital marketing agency in Mumbai, India can help you create best digital marketing strategy, bring you on top of Google and monitor your success. We help companies and individuals grow across the world so whether you are based in India, Germany, Spain, UK, Switzerland, Denmark, Finland, Cyprus, Austria or Italy, we are just a click away.
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MAC Design Inc. is a full service web design and digital marketing agency based in Mumbai, India providing unique and world-class website design, web development, SEO and digital marketing services to several corporate houses, small and medium businesses, entrepreneurs and professionals across the world so whether you are based in Seychelles, Italy, Cayman Island, Germany, Malta, Netherlands, South Arfica, UK or USA, we are just a click away.
About us and this blog
We are a digital marketing agency that understands technology and understands marketing. Often such a unique blend of technology and marketing is a rare thing to find.