It has become difficult than ever to get your position on the web. Searches for your business name, products or services do not always lead to your web site. Many companies with alike names and domain names, along with similar products and services often hit your business to the top of Google search results.
Submitting your website to Google and managing it on your own are best first steps, but they are not enough. In this blog, I have explained how to increase your presence online and on a third party sites so that your customers can find you easily on the internet when they come looking for your products and services.
1- Build Up Your Business Website
Today, a one page website is not enough, it is equal to running an ad in bird-seed type in the magazine and Yellow pages. If you know precisely what you are looking for, you can find it however most shoppers are likely to skip right past you.
Luckily, the 1st key to standing out involves a strategy that lies entirely within your control, setting up the size of your website. Though Google’s search algorithms are not public, websites with more pages are likely to tank higher in the result of search engines. Google and other search engines also provide more real estate and links to web pages that have a deeper and stronger page structure.
2- Increase Your Social Media Visibility
You don’t necessarily have to be involved in the intricacies of Facebook or Twitter to promote your products and services. Simply having accounts on these channels and keeping them active is the key to increase your visibility to search engines and users of the network.
Naturally, the only way to increase visibility on Facebook and Twitter is by actively posting and tweeting. And the more often you post a piece of information, the more visible you will become. Create business accounts on (at a minimum) Twitter, LinkedIn, Facebook and Google+. Pinterest and Instagram is another good option, but they are specific and useful for few businesses.
When you create your accounts on social media, don’t make it too fancy. Use logos and images of your brand consistently and ensure that all contact information, capitalization style and spelling remain the same across each channel. Each and every piece of information should link back to your website homepage as often as possible. When you choose the username of your account, make sure that you include the name of your business (for example, @David_Henry_Law_Office_UK or @Christopher_Carberry_Hotel_South Africa or @Martin_Morel_Corporate_Services_Mauritiues). Also pay attention to keywords as they will increase your visibility on these networks. If you have no idea about creating a business profile on social media channels, you can consider hiring an internet marketing or social media marketing agency.
3- Add Your Business Listing on Yelp
Adding your business on Yelp listings perform exceptionally well in Google, Bing and Yahoo search results. So if your business has an office or a retail store or on site service, ensure that you claim your Yelp listing and it is up to date and accurate. The reviews you can seek, the better your business ranking on Google will increase.
The rules guiding what kinds of business can list on Yelp directory are pretty simple. Even Yelp itself has a listing on Yelp. So if you are thinking whether you should be submitting your business on Yelp, give it a try and see the results. A well created listing on Yelp can greatly boost your visibility online. You may consider hiring a digital marketing agency or consultants to help you boost your business visibility online.
Is your business ready to start harvesting the benefits of digital marketing? MAC Design Inc. a full service digital marketing agency can help you create best digital marketing strategy, bring you on top of Google and monitor your success.
We help companies and individuals grow across the world so whether you are based in India, Germany, Spain, UK, Switzerland, Denmark, Finland, Cyprus, Austria or Italy, we are just a click away.
MAC Design Inc. is a full service web design and digital marketing agency based in Mumbai, India providing unique and world-class website design, web development, SEO and digital marketing services to several corporate houses, small and medium businesses, entrepreneurs and professionals across the world so whether you are based in Seychelles, Italy, Cayman Island, Germany, Malta, Netherlands, South Arfica, UK or USA, we are just a click away.
About us and this blog
We are a digital marketing agency that understands technology and understands marketing. Often such a unique blend of technology and marketing is a rare thing to find.