Over the previous 8 years, MAC Design Inc. has constructed and designed dozens of sites for law firms, lawyers and attorneys, small and medium enterprises and professional services firms. On the way, we have identified several attributes which not only help law firm sites stand out, but may lead directly to a rise in conversions and sitewide participation. Whether you are a little two man shop or a big company with multiple locations and numerous lawyers and attorneys, having some of these special characteristics / features integrated in your site’s design can be the distinction between having a great web site and having a fantastic on-line promotional tool for your law firm.
1# Responsive Website Design
Responsive web design benefits for law firms, lawyers and attorneys are significant. Responsive website design ensures that users easily get details about practice area or a particular lawyer, attorney or click-to call the company.
Frustrating encounters of mobile compatibility can lead users to browse back to internet search engine results without having to spend time on your web site. Mobile friendly websites also presents to existing and new potential clients that your law firm is on the cutting edge of technology that is new, differentiating you from competitors who may have sites that are old and outdated.
Eventually, design that is responsive is not bad for Search Engine Optimization. Google not only advocates responsive design as the greatest means to target mobile users, but its algorithm additionally favors mobile optimized sites when it creates search engines results for smartphone users.
2# Search Based on Various Criteria
One of the primary goals of web design for any business is to provide people with the information they seek. Visitors on law firm sites could be looking posts up or learning more on a particular practice area, but more likely than not, they are trying to find legal counsel and assistance.
Having a business directory of your lawyers and attorneys is helpful, but potential customers appreciate the ability to drilldown and readily search results for lawyers in your business based on several criteria such as expertise or place. Law firm sites should give users several ways to immediately get connected with the company.
3# Convenient and Easy Method to Contact
Some law firm, lawyers and attorneys websites unintentionally hide contact information from the website. It’s very important that your website give users several ways to easily and quickly get in touch with the firm’s lawyers and attorneys.
Some strategies for achieving this is containing a telephone number in the site’s header so it appears on each page, a general inquiries Contact form, and e-mail addresses for individual lawyers and attorneys listed on their profile pages.
4# Have a Blog
Content marketing (writing and publishing relevant, consistent and valuable content on your website) is an ideal fit for law firms, lawyers and attorneys. Lawyers are excellent candidates as they’re good writers to achieve success at content marketing, they’ve info that others require and writing content shows off what they know about recent updates or legislation’s to the law. All great websites of law firms have been maintaining a blog.
What are other useful features that contribute in creating a great law firm web site? I would love to know what I missed
Are you looking to design or redesign your own law firm’s website or need assistance in digital marketing? We are here to help. Contact us today for law firm website design or digital marketing services.
MAC Design Inc. is a full service web design and digital marketing agency based in Mumbai, India providing unique and world-class website design, web development, SEO and digital marketing services to several corporate houses, small and medium businesses, entrepreneurs and professionals across the world so whether you are based in Seychelles, Italy, Cayman Island, Germany, Malta, Netherlands, South Arfica, UK or USA, we are just a click away.