On Page SEO, Search Engine Optimization Best Practices for Small Business Owners


For people looking for information, product and services, search engines have become one of the core resources. Over the past few years, internet search has decreased the need for old traditional methods of searching, such as classifieds and yellow pages.

If you are a small business owner, you need to adapt to the changes of the new customer searching behavior. You no longer have to spend hundreds and thousands of dollars on marketing and advertising in magazines and local directories. Every business with a professional website has the chances of getting founds by more consumers online through effective search engine optimization (SEO) and internet marketing services.

Whether you have just started optimizing your website or already working with an expert SEO agency or internet marketing company, this blog will help you gain some stronger and important insights of all aspects in the search engine optimization (SEO) process. The examples, ideas and best practices, all come from top seo consultants and experts.

What is On Page Search Engine Optimization (SEO):

In the history of SEO, the ranking factor of a content and piece of search engine results has basically come down to 2 key factors: authority and relevancy built through content of your site, when optimizing your website content, focus mainly on your website copy on targeted keywords that match what your consumers are looking for online.

The main rule of on-page search engine optimization is to think about what your customers might be looking for online and ensure that you use those keywords on the website pages. This will increase the chances of reaching those consumers as they go to Google, Yahoo , Bing and other search engines.

On-page SEO is basically about 2 main things:

1- Selecting the best keywords to optimize your website, there are many keyword research tools available but we highly recommend using Google Keyword Planner.

2- Providing clear message to search engines that your web pages revolves around those best keywords.

How To Use Keywords During On-Page Optimization:

You or your SEO agency should be using keywords carefully and rather than stuffing them throughout your website pages, think what value each of your web page will provide and which keyword is suitable for that value. And instead of using the same keyword over and over again, you must use a diverse keyword set.

For Example:

  1. Lawyers vs. Attorneys
  2. Photographer vs. Wedding Photographer
  3. Hotel vs. Guesthouse
  4. SEO vs. Search Engine Optimization
  5. Small Business vs. Small Businesses

What is Title and Meta Description Tag and How To Use Them:

Title and meta description tags are 2 of the main tags when it comes to search engine optimization (SEO) and it allows prospective customers to click through to your site and browse your web pages.

Basically, a title tag contains html tags which include a small write up of text explaining the contents of web pages associated with it. These tags are the first impression of your web page that search engines “crawler” (what search engines use to index and analyze website pages) comes across when going through your website, so it is essential to make a strong first impression by getting your website optimized with your brand and keywords.

Meta description tags are what comes on search engine result pages (SERPs) explaining the content of the web pages being linked to.

Write a descriptive title and meta description for each and every page of your website and add them under the title tag of your web page source code. If you need experts to take care of your website optimization, you may consider hiring an SEO agency or internet marketing company.

Need Help From SEO Experts?

Being top of search engines, especially Google for the key phrases your customers are using to find your business is the holy-grail of internet marketing. Our SEO experts and consultants brings together all of the SEO best practices you need to attract, engage, convert and win customers. Learn more about our search engine optimization services or talk to our SEO experts today.

Is your business ready to start harvesting the benefits of search engine marketing, SEO and internet marketing? MAC Design Inc. an SEO (Search Engine Optimization) company in Mumbai, India can help you optimize your website, bring you on top of Google and monitor your success. We help companies and individuals grow across the world so whether you are based in India, Germany, Spain, UK, Switzerland, Denmark, Finland, Cyprus, Austria or Italy, we are just a click away.

MAC Design Inc. is a full service web design and digital marketing agency based in Mumbai, India providing unique and world-class website design, web development, SEO and digital marketing services to several corporate houses, small and medium businesses, entrepreneurs and professionals across the world so whether you are based in Seychelles, Italy, Cayman Island, Germany, Malta, Netherlands, South Arfica, UK or USA, we are just a click away.

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