Top 4 Benefits of Social Media Marketing for Small Businesses

Top 4 Benefits of Social Media Marketing for Small Businesses-MAC Design Inc India

Social media was regarded by some professionals as a passing fad few years ago. Something that was useful only for the kids and that companies and small and medium businesses could never really take advantage from. Over time, the skeptics of social media marketing were proved wrong. There are now over 3.5 billion active internet users including business professionals and over 2.5 billion of them have social media accounts which are active. Some of the popular social media channels like Facebook, Google+, LinkedIn and Twitter have become marketing giants providing businesses of all sizes important data about their prospective customers and a (mostly) free and best way to reach them. The digital marketing professionals have spoken: social media marketing for businesses of all sizes is no longer optional and it is the rock star of digital marketing.

If you are thinking how social media marketing can help your business grow, look at the key points highlighted below.

1- Increase Customers Loyalty & Brand Awareness

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When your business is present on social media, you make it really easy for people, potentially your customers to find you and make a connection with you. And by making a connection with your customers on social media platforms, you are more likely to increase customers loyalty and brand awareness. One of the studies by Social Habit shows very clearly that 53% of Americans following companies / brands on social media platforms are more loyal towards them.

2- Gain Important Customer Insights

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Did you know that social media channels create a large amount of data about your customers in a real time? Every day, there are more than 5 billion Likes on Facebook, 4.5 million Tweets and 96 million videos and photos are shared on Instagram. Behind these stumbling numbers is a resource of information about your customers, what they like, who they are, where are they based and how they feel about your products, services and brand.

Through regular active engagement, social media and digital marketing, you can collect some important customer data and make a use of them to make smarter business decision. With the help of social media and digital marketing company, you can collect information of your customers across all your business social network platforms in real  time, this will allow you to gauge sentiment of your customers, run real time reports and find a conversations happening about your products, services or brand.

3- Get Real Time Result with Targeted Ads

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Social media ads are one of the best ways to promote your business as they are inexpensive and help you distribute your content. They also provide great targeting options ranging from locations to interest to demographics and age so that you could reach the right targeted audience.

For example, if you are running an ad on Facebook, you can target your customers by demographics, interest, behaviors, location and connections. Similarly if you are running an ad on LinkedIn, you can divide your customers by company, location, gender, job title, age etc. The list goes on… in addition, you can easily measure and track the performance of your ad campaign in real time.

4- Increase Search Engine Ranking & Website Traffic

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One of the best benefits of digital and social media marketing for small and medium businesses is increase in search engine ranking and website traffic. Not only social media channels help you to redirect people to your business website, but the more engagement and social media shares your business receives, the higher your search engine ranking will become. For example, if every one who follows MAC Design Inc. on Facebook shares this post, it is more likely to get higher ranking in Google’s search engine result page for different topics of “social media marketing for business”.

Get started on social media channels to grow your business


Social media marketing has a treasure-trove of rewards to help your business grow. By using social media marketing services, you will be able to engage with your customers, learn more about your audience and convert before you even know it.

Is your business ready to start harvesting the benefits of social media marketing for your business? MAC Design Inc. a social media and digital marketing agency in Mumbai, India can help you optimize your social media marketing campaign, engage with customers, schedule your post, promote your product and services and monitor your success. We help companies and individuals grow across the world so whether you are based in India, Germany, Spain, UK, Switzerland, Denmark, Finland, Cyprus, Austria or Italy, we are just a click away.


MAC Design Inc. is a full service web design and digital marketing agency based in Mumbai, India providing unique and world-class website design, web development, SEO and digital marketing services to several corporate houses, small and medium businesses, entrepreneurs and professionals across the world so whether you are based in Seychelles, Italy, Cayman Island, Germany, Malta, Netherlands, South Arfica, UK or USA, we are just a click away.

About us and this blog

We are a digital marketing agency that understands technology and understands marketing. Often such a unique blend of technology and marketing is a rare thing to find.

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